Christian Movie Central promotes Christian films with Local Focus through a National Effort for Eternal Impact. For too long each Christian film coming into a particular city had to start building its audience from scratch - the successful run of another Christian film last month or even last week didn't help a bit. Christian films need API - Awareness, Presence, and Interest to be successful.

The CMC's goal - in 117 cities so far and a coming Smartphone App - is to raise Awareness among the Local (Present) Interested audience.